Affiliate
marketing is an innovative way to generate additional
profit by means of revenue sharing advertising
between affiliate and merchant web sites. Affiliate
sites promote the merchant's products or services
to the visitors via marketing channels for example;
banner ads, text links, email, and HTML banners.
Merchants recruit content sites to partner as
affiliates in exchange for commission, which is
usually a flat fee per lead/sale or percentage
amount based on the value of the sale. Paying
only when a sale or lead occurs. Merchants provide
advertising banners and text links to affiliates,
the Merchant has the ability to assign a commission
for multiple different actions the consumer performs.
Affiliates place just a few lines of HTML code
into their web site in order to display the text
links or banners from their chosen merchant offer.
When a consumer clicks on any of these links they
will be redirected to the merchants web site.
Providing the consumer completes the requirements
to be classed as a lead or sale, the transaction
is reported back to the affiliate network, and
this results in commission for the affiliate.
Affiliate marketing allows affiliates and merchants
to profit online alike and removes increases a
merchants return on investment for marketing.
Affiliate marketing really is the only 'pay-per-performance'
method for growing your online business.
1. Rotating Banners
AffiliateClicks gives you the option of rotating
banners on affiliate sites. This means that your
Affiliates will be displaying fresh, new, eye-catching
banners each time their pages load. By rotating
banners you can work out which of your rotated
images is the most successful.
2. Banner Tracking
Banner tracking is essential in making sure which
banners and links are performing well. AffiliateClicks
has a fully reporting tool that can generate many
reports, so keeping track of the best performing
banners with the best click-through and conversion
rates is easy. You'll be able to view the impressions,
clicks and even sales generated by each linking
method.
3. Emailed Directly to Affiliates
There is the option to automatically email new
affiliates with their own linking codes, plus
updates of new material with their linking codes
when they occur.
Commission Structure
Designated Commission Rates per
Category
It will allow you to set a commission rate for
each category of Affiliates. For example, you
can set a higher commission rate for 'Gold' affiliates
who have reached a certain dollar amount in sales,
or have been with your program for some time.
Pay Per Lead, Sale or Click
You can choose to pay your Affiliates by lead,
click or sale. (Entire program based on one of
the following choices).
1. Pay Per Lead - this is rewarding an affiliate
for a 'Prospective Customer', regardless if a
sale is made, or how much that sale is. This method
could involve a reward every time a form is completed,
or someone signs up to a newsletter, etc.
2. Pay Per Sale - this is rewarding an affiliate
for each paying customer they refer, whether it's
a percentage of the sale, or a set fee per sale.
3. Pay Per Click - this is rewarding for every
click-through to the merchant site, regardless
of any sale or if any forms are completed.
Two-Tier Support
A two-tier commission structure allows the opportunity
for affiliates to recruit other affiliates for
you. For example, affiliate A recruits affiliate
B into your program. Every time affiliate B earns
a commission, affiliate A gets a small percentage
as well for recruiting them. This helps your program
to grow.
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